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Custom Analytics
Overview
Accounts
Insights
Website Traffic
Social Acquisition
From Until

{{accountAnalytics.selectedAccount.platformType.toLowerCase().capitalize()}} Account

{{adAccountAnalytics.selectedAccount.appType.replace('_', ' ').toLowerCase().capitalize()}} Account

Overview of All Accounts

View the progress of all of your accounts on social media. Post engagement and impressions are broken down by day and graphed over time. Any cost metrics include total counts from all social media accounts and website traffic, if applicable.

Account Analytics

Analyze each social media account at a more granular level, including follower trends and individual post performance.

Change accounts using the dropdown in the header.

Post Insights

See what type of posts work best for each of your social media accounts, including the optimal time to post and average engagement.

Change accounts using the dropdown in the header.

Website Analytics

From a high-level, understand how social media is affecting your overall website traffic. View total website traffic and analyze sessions directly attributed to social media.

Ad Account Analytics

Analyze the performance of a social media ad account. View key metric totals and trends for objectives, campaigns, and ads.

Change accounts using the dropdown in the header.

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Marketing Spend

{{clientReport.costPerEngagement}}

Cost per Engagement

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Cost per Exposure

{{clientReport.costPerFollower}}

Cost per Follower

Followers Aggregate Followers: {{highlevelAnalytics.noData ? 'TBD' : highlevelAnalytics.numFollowers}} {{highlevelAnalytics.deltaFollowerPercent}}%

TBD

Follower Change

Change:

New Followers:

Lost Followers:

Followers

It looks like we don't have any historical follower analytics.

This Period
Historical
Post Performance

It looks like we don't have any post analytics for this date range.

Total Posts

Impressions

Total Likes

Total Comments

Total Shares

Total Clicks
Followers Follower count at the end of the selected time period.
Total followers: {{accountAnalytics.followersGraph.noData ? 'TBD' : accountAnalytics.followersGraph.totalFollowers}}
{{accountAnalytics.followersGraph.deltaFollowerPercent}}%

TBD

Deltas

Delta:

New Followers:

Lost Followers:

It looks like we don't have any historical follower analytics for this date range.

This Period
Historical

It looks like we don't have any post analytics for this date range.

Total Posts

Impressions

Total Likes

Total Comments

Total Shares

Total Clicks

Insights

perform better than any other post type.
This post type is {{accountAnalytics.postTypeInsights.mostEngagingPostType.percentMoreEngaging.toFixed(1)}}% more engaging.
is the optimal post time for this account and post type.
You've posted this type of content {{accountAnalytics.postTypeInsights.mostEngagingPostType.numPostsOfGivenType}} {{accountAnalytics.postTypeInsights.mostEngagingPostType.numPostsOfGivenType == 1 ? "time" : "times"}} since {{accountAnalytics.postTypeInsights.recordedSinceFormatted}}.

Post Type Distribution

{{postTypeEngagementFocus}} by Post Type


{{postType.averageEngagement.avgComments.toFixed(1)}} Average Comments - {{((postType.averageEngagement.avgComments / accountAnalytics.postTypeDistributionGraph.maxComments) * 100).toFixed(1)}}%
{{postType.averageEngagement.avgShares.toFixed(1)}} Average Shares - {{((postType.averageEngagement.avgShares / accountAnalytics.postTypeDistributionGraph.maxShares) * 100).toFixed(1)}}%
{{postType.averageEngagement.avgLikes.toFixed(1)}} Average Likes - {{((postType.averageEngagement.avgLikes / accountAnalytics.postTypeDistributionGraph.maxLikes) * 100).toFixed(1)}}%

Pageviews {{webTraffic.pageviewsDelta.toFixed(2)}}%

Sessions {{webTraffic.sessionsDelta.toFixed(2)}}%

Users {{webTraffic.usersDelta.toFixed(2)}}%

Session Duration (min) {{webTraffic.avgSessionDurationDelta.toFixed(2)}}%
Traffic Stats
Metric This Period Last Period Change
Pageviews {{webTraffic.pageviewsDelta.toFixed(2)}}%
Sessions {{webTraffic.sessionsDelta.toFixed(2)}}%
Users {{webTraffic.usersDelta.toFixed(2)}}%
New Users {{webTraffic.newUsersDelta.toFixed(2)}}%
Session Duration {{webTraffic.avgSessionDurationDelta.toFixed(2)}}%
Bounce Rate {{webTraffic.thisPeriod.bounceRate.toFixed(1)}}% {{webTraffic.lastPeriod.bounceRate.toFixed(1)}}% {{webTraffic.bounceRateDelta.toFixed(2)}}%
% New Sessions {{webTraffic.thisPeriod.percentNewSessions.toFixed(1)}}% {{webTraffic.lastPeriod.percentNewSessions.toFixed(1)}}% {{webTraffic.percentNewSessionsDelta.toFixed(2)}}%

Website Traffic

New vs Returning Users

Social Sessions {{webAcquisition.socialDelta.toFixed(2)}}%

Direct Sessions {{webAcquisition.directDelta.toFixed(2)}}%

Organic Sessions {{webAcquisition.organicDelta.toFixed(2)}}%
Social Acquisition - Sessions
Channel This Period Last Period Change
{{socialAttribution.delta.toFixed(2)}}%

Social Traffic Score Read about how we score web traffic on our blog.

Social Channels

Additional Data
Metric Value

Objective Overview

Objective Name Key Metric CP Key Metric Spend Click CPC CTR Impression CPM Reach CP 1k Reach Frequency Engagement CP Engagement

Key Metric Varies

Key Metric Count Key Metric Count at the end of the selected time period.
Key Metric is variable at Account level.

TBD

Spend Total amount spent at the end of the selected time period.

TBD

It looks like we don't have any ad analytics for you. If you just linked your accounts, try waiting a day, otherwise adjust the date range to be broader.

Cost per Key Metric Cost per Key Metric at the end of the selected time period.
Key Metric is variable at Account level.

TBD

Reach Reach count at the end of the selected time period.
Reach is estimated and summed by ad. At levels above ad, reach count may be duplicated.

TBD

Impressions Impression count at the end of the selected time period.

TBD

Clicks Click count at the end of the selected time period.

TBD

Key Metric Count at the end of the selected time period.

TBD

Spend Total amount spent at the end of the selected time period.

TBD

It looks like we don't have any ad analytics for you. If you just linked your accounts, try waiting a day, otherwise adjust the date range to be broader.

Cost per Key Metric at the end of the selected time period.

TBD

Reach Reach count at the end of the selected time period.
Reach is estimated and is summed by ad. At levels above ad, reach count may be duplicated.

TBD

Impressions Impression count at the end of the selected time period.

TBD

Clicks Click count at the end of the selected time period.

TBD

Campaign Overview

Campaign Name Key Metric CP Key Metric Spend Click CPC CTR Impression CPM Reach CP 1k Reach Frequency Engagement CP Engagement

Key Metric Count Key Metric Count at the end of the selected time period.
Key Metric is variable at Account level.

TBD

Spend Total amount spent at the end of the selected time period.

TBD

It looks like we don't have any ad analytics for you. If you just linked your accounts, try waiting a day, otherwise adjust the date range to be broader.

Cost per Key Metric Cost per Key Metric at the end of the selected time period.
Key Metric is variable at Account level.

TBD

Reach Reach count at the end of the selected time period.
Reach is estimated and summed by ad. At levels above ad, reach count may be duplicated.

TBD

Impressions Impression count at the end of the selected time period.

TBD

Clicks Click count at the end of the selected time period.

TBD

Key Metric Count at the end of the selected time period.

TBD

Spend Total amount spent at the end of the selected time period.

TBD

It looks like we don't have any ad analytics for you. If you just linked your accounts, try waiting a day, otherwise adjust the date range to be broader.

Cost per Key Metric at the end of the selected time period.

TBD

Reach Reach count at the end of the selected time period.
Reach is estimated and is summed by ad. At levels above ad, reach count may be duplicated.

TBD

Impressions Impression count at the end of the selected time period.

TBD

Clicks Click count at the end of the selected time period.

TBD

Ad Overview

Ad Name Ad Set Name Key Metric CP Key Metric Spend Click CPC CTR Impression CPM Reach CP 1k Reach Frequency Engagement CP Engagement

Varies

Key Metric Count at the end of the selected time period.

TBD

Spend Total amount spent at the end of the selected time period.

TBD

It looks like we don't have any ad analytics for you. If you just linked your accounts, try waiting a day, otherwise adjust the date range to be broader.

Cost per Key Metric at the end of the selected time period.

TBD

Reach Reach count at the end of the selected time period.
Reach is estimated and is summed by ad.

TBD

Impressions Impression count at the end of the selected time period.

TBD

Clicks Click count at the end of the selected time period.

TBD

Ad
Ad Set

Sponsored

It looks like we don't have any ad analytics for you. If you just linked your accounts, try waiting a day, otherwise adjust the date range to be broader.

Key Metric Count at the end of the selected time period.

TBD

Spend Total amount spent at the end of the selected time period.

TBD

Cost per Key Metric at the end of the selected time period.

TBD

Reach Reach count at the end of the selected time period.
Reach is estimated and is summed by ad.

TBD

Impressions Impression count at the end of the selected time period.

TBD

Clicks Click count at the end of the selected time period.

TBD